Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited
MotorVision For Manufacturers
Make the most of your current customer database
- Profile your customers to help you find more
Our sister company EuroDirect can provide a wide range of CAMEO segmentations which can be used in conjunction with our own extensive datasets to show you what types of people you are selling vehicles to.
Understanding your market opportunity is only the first step, we can help you understand who you should be contacting and how to communicate with them.
Customer analysis and targeting will help you understand your customer datasets to identify trends in customer types, their geography and their spending patterns. This can help improve your national and local customer targeting and profiling in the future.
By having us regularly clean your database and analyse your customers and prospects using demographic elements such as age, gender and income, as well as our segmentation tools - we will make your campaigns more effective.
- Confirm that they still live where you think they do
You need to retain as many of your customers as possible. We can check that you have their latest addresses so your communications are reaching them.
We can also help identify not only those customers who have moved but often their new addresses.
- Check that they still own the cars you sold them
Ownership verification uses DVLA data linked to vehicle VIN or VRM data, we can check that your customers have not resold the cars you have sold them.
We can identify, with high degrees of certainty, lapsed customers and future in-market dates.
We can undertake these checks at any stage, at regular intervals during the year or before campaigns.
- Reveal the types of people you really have as customers
Our detailed databases will help you understand the demographic, financial, lifestyle and life-stage characteristics of your customers so you can communicate with them as effectively as possible and attract more.
You can also use this information to select the best contact options to effectively reach your customers and prospects.
We also supply names and addresses of new prospects. If required, we can calculate individual sales objectives and help you prioritise your dealer activity.
To find out more simply fill in the MotorVision Information Request Form, call the automotive team on 0113 242 4334 or email us at info@gmap.com