Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited
RetailVision for Retailers
How many stores should I have and where should they be?
- Where are the next best places to open?
Our modelling toolkit includes optimisation’ models to identify next best locations and to identify optimal networks.
The models work in ‘Clean sheet’ mode for new markets or fascias or ‘Infill’ mode for existing. They can also be configured to evaluate a range of criteria.
- Which stores should I close?
In addition to looking for new locations we are also able to help you identify those stores to close given a range of rule based criteria.
- How many opportunities are there left?
By monitoring local market penetration for you and your competitors we can report on market ‘saturation’ and can conduct ‘gap analysis’ to identify areas of unfulfilled potential.
- How do I plan to enter a new market?
Our modelling tools and techniques have been used extensively in international markets where a retailer is looking to establish a retail presence.
We are able to draw on our extensive international data warehouse – including a suite of International CAMEO classifications and additionally have extensive experience of conducting site surveys to provide any additional required data.
- How can I match store fascia to location?
By profiling customer data and identifying key store drivers we can make recommendations regarding the most suitable fascias for different locations.
- Which product ranges should I stock in which store?
We can help you tailor your offer in particular locations given intelligence on the local market and other micro-location details.
"By analysing how different shopping destinations stack up against one another, anticipating the effects of changing retailer behaviour & by identifying the demographic makeup of each catchment we can accurately assess our existing locations, identify gaps in our network & evaluate the potential for new sites."
UK High Street
Retailer