Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited
RetailVision for Retailers
Why are some stores more successful than others?
- What is the potential of the local market?
RetailVision Spend Propensities provide local market size values for over 300 different product categories.
Our extensive Retail Centres database includes almost 5,000 distinct Retail Centres and for each we can show you the customer catchment area and quantify the market opportunity. We can also provide information on future trends in terms of demographics and infrastructure developments.
- Who are my customers? Where can I find more of them?
Using our CAMEO classifications in conjunction with our award winning MICROVISION software we can show you what types of people your customers really are and the areas where more like them live.
- Who and where is my competition?
Our comprehensive Retailer Database includes around 200,000 retail outlets covering a wide variety of retail segments.
Each retail outlet is assigned to a Retail Centre and each is assigned a competitive retail strength.
- How far do my customers travel?
Your customer data can reveal a lot about who your customers are and how they behave. Using MICROVISION we can show you where your customers are coming from, how far they travel in terms of distance and drive-time and identify areas you are failing to penetrate.
In addition to residential catchments, using our CAMEO Workplace data we can show how your customer profile is likely to be affected by work-based trade.
- What key factors are driving sales in my stores?
Our modelling tools allow us to explicitly link consumer demand and supply and to predict the ‘performance’ of existing stores.
Our Site Ratings scorecard approach identifies store and other micro-location attributes which are critical to the success of your stores. This type of approach draws on our Retailer Location database and RetailVision Footfall indicator.
- How do I best approach local marketing?
By identifying levels of performance and Key Performance Indicators we can assist you by deriving bespoke Store Segmentations.
Grouping ‘similar’ stores together provides the basis for local store stocking, price flexing and varied approaches to local marketing.
To find out more simply call us now on 0113 242 4334 or email us at info@gmap.com