Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

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RetailVision for Financial Services  

Apply the GMAP approach both OPERATIONALLY and STRATEGICALLY

• Find the cost-effective mix of local advertising and direct marketing

Match local marketing to the profile of customers in your branch catchments.

• Identify the best range of facilities on any branch to meet the market

Recognise the strength and weakness of competitor offers.

Compare objective measurements to recommendations based on local knowledge.

Adapt national approaches to local markets.

• Plan the best network strategy for a market

The GMAP approach can be applied to a single branch or ATM or to a complete market.

How do I optimise my investment budget across a market where I may have many locations?

How many branches and ATMs do I need to optimise my customer service and to maximise my market share? Where should they be? What is the cost and return for achieving this?

• Anticipate competitor actions

Measure the outcome and impact of a competitor’s actions at a single location or across a market.

Based on the measured performance of a competitor’s network of branches and ATMs, what is their most likely course of action? How should I adapt my plans in anticipation of this?

• Support merger and acquisition activity

Identify candidates for acquisition.

Measure impacts on markets of likely market consolidation activity.

Identify candidate locations for closure or development.