Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

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RetailVision for Financial Services  

Making the most of all available market, industry, customer and branch activity data

• Assemble and manage external databases relating to demand for retail banking products and the location of competitive branches and ATMs

GMAP has extensive knowledge and experience of sources of relevant data.

GMAP has full access to demographic and CAMEO geo-demographic residential and workplace data, together with commercial business data.

GMAP has experience with retail branch data and all ATM locations in the UK and can assign them all to recognised retail centres.

Data can be made available widely throughout the client organisation on a consistent and reliable basis using a range of desktop and remote access applications.

• Strict quality control of competitor, customer and market data

We have developed extensive procedures for ensuring the accuracy and consistency of data.

We have a variety of techniques for keeping data up to date and relevant.

• Combine crucial internal data to complete the picture

We have great experience in secure handling of confidential data.

We can use client data to improve the accuracy and to verify market estimates.

Branch and ATM data can relate to their location, activity and local competitive environment.

• Identify the CRITICAL SUCCESS FACTORS that explain why some branches and ATMs generate more or less activity than others

From all the available data GMAP can identify and measure the critical factors that explain why some branches and ATMs perform better or worse than others.

• Develop scorecards for branches and ATMs that individual locations can be measured against

These critical success factors can be presented in their order of importance and all existing branches and ATMs can be measured against them in the form of a scorecard to enable easy comparison and provide a basis for action.

• Integrate scorecards into predictive tools that will enable the outcome and impacts of investments to be calculated