Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

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RetailVision for Financial Services  

Measure the contribution to market share made by physical assets - branches and ATMs.

• Provide transparent measures of branch and ATM performance

GMAP’s analytical approach is transparent and open to scrutiny by our clients. There is no “black box” and there is a commitment to ease of access, ease of use and understanding.

The critical success factors will vary in different parts of the country and for different types of branch and ATM by location type. The strength of each factor will also vary in a way that reflects our knowledge of local market conditions. The relative importance of each is not so easy to spot without an analytical framework.

Each existing branch and ATM is given a score against the identified factors for the market that is clear and defendable.

By comparing sites against the market and against each other in a clear and consistent manner, we can identify those that are under or over-performing.

• Identify existing branches for development and investment

Scorecards can be used to identify candidate branches for addition of new or upgraded facilities.

• Identify existing branches and ATMs for relocation or closure

Scorecards provide an objective, assessment of a branch’s potential that is essential in reviewing its realistic potential to remain open and profitable.

Where there are difficult choices to be made between branches or ATM sites, we can identify the best option among many for reducing facilities in order to ensure the remaining sites are profitable.

• Identify new sites for branches or ATMs

Scorecards can be used to measure the likely potential for a new site by testing expected levels against the critical success factors and providing a score for the planned location.

• Measure the impacts of investment decisions

GMAP has extensive experience in developing scorecards further to provide predictive tools that will measure the outcome and impacts of new branches or new ATM locations.

GMAP’s predictive tools can enable multiple planned actions to be calculated simultaneously and overall outcomes and impacts to be calculated.

• Avoid costly investment mistakes

The level of investment required for the relocation or opening of a new branch is so high that it is unwise to embark on such investments without testing the likely outcomes and impacts.