One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4334
Fax: +44(0) 113 242 4554
webenquiry@gmap.com

RetailVision for Financial Services

At GMAP, our 20 year international financial services heritage has seen us provide expert market, customer and prospect management solutions to a range of banks, building societies and financial services providers.

We have the critical ingredients to work with you - we combine renowned industry experience and analytical skills with award winning data and software products and services. We also have the best access to extensive market and consumer data resources in the industry.

GMAP currently provides a number of banks, building societies and financial service providers with a range of complementary marketing services focussing on current accounts, savings accounts and loan accounts such as customer profiling, local market analysis, market share analysis and strategic retail network planning.

With our Financial Industry parentage we understand the competitive nature of the retail banking market, where customers can hold multiple accounts with multiple providers, using multiple channels of service delivery. In this context it is often difficult to see what role the physical assets of a bank or building society play. Where are accounts opened? What is the nature of activity at a branch and how does this vary between branches? Where are all the ATMs and how does activity vary among them?

In order to understand these issues and then to manage them, the landscape must be described and measured. This picture must be kept up to date and the impacts of any changes must be evaluated, so that the outcomes and impacts of future changes can be predicted.

GMAP provides you with a one-stop solution to meet these key requirements;

Making the most of all available market, industry, customer and branch activity data

• Assemble and manage external databases relating to demand for Financial products and the location of competitive branches and ATMs.
• Strict quality control of competitor, customer and market data.
• Combine crucial internal data to complete the picture.
• Identify the CRITICAL SUCCESS FACTORS that explain why some branches and ATMs generate more or less activity than others.
• Develop scorecards for branches and ATMs that individual locations can be measured against.
• Integrate analysis into predictive tools that will enable the outcome and impacts of investments to be calculated.
  

Measure the contribution to market share made by physical assets - branches and ATMs.

• Provide transparent measures of branches’ and ATMs’ performance.
• Identify existing branches for development and investment.
• Identify existing branches and ATMs for relocation or closure.
• Identify new sites for branches or ATMs.
• Measure the impacts of investment decisions.
• Avoid costly investment mistakes.

Apply the GMAP approach both OPERATIONALLY and STRATEGICALLY, to

• Find the cost-effective mix of local advertising and direct marketing related to the branch network.
• Identify the best range of offers and services at any branch to meet the market need.
• Plan the best branch and ATM network strategy for a market.
• Anticipate competitor actions.
• Support merger and acquisition activity.