Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

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RetailVision for Forecourt  

Apply the GMAP approach both OPERATIONALLY and STRATEGICALLY

• Find the cost-effective mix of local advertising and direct marketing

Match local marketing to the profile of customers in your trade areas.

Apply objective comparative measures to pricing decisions.

• Identify the best range of facilities on any site to meet the market demand

Recognise the strength and weakness of competitor offers.

Compare objective measures to recommendations based on local knowledge.

Adapt national and international retail approaches to local markets.

• Drive sales and profits through better retail offer and mix

Set site-specific and accurate sales and profit targets.

• Plan the best network strategy for a market

The GMAP approach can be applied to a single site or to a complete market.

Optimise investment budget across a market with existing sites?

Confidentially roll out a new shop or car wash concept across a market where every site will not have every aspect of the new offer?

Quantify how many sites are required to maximise returns from any market.

Optimise where sites should be and what facilities should each contain.

• Anticipate competitor actions

Measure the outcome and impact of a competitor’s actions at a single site or across a market.

Based on the measured performance of a competitor’s network of sites, what is their most likely course of action? How should I adapt my plans in anticipation of this?

• Support merger and acquisition activity

Identify candidates for acquisition.

Measure impacts on markets of likely activity.

Identify candidate sites for closure or development post-merger.