Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

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RetailVision for Forecourt  

Determine the CRITICAL SUCCESS FACTORS for forecourt and convenience retail sites in any market

• Provide transparent measures of your sites’ performance

GMAP’s analytical approach is transparent and open to scrutiny by our clients. There is no “black box” and there is a commitment to ease of access, ease of use and understanding.

The critical success factors will vary between markets and the strength of each will also vary in a way that reflects our knowledge of local market conditions. The relative importance of each is difficult to ascertain without an analytical framework.

Each existing forecourt or convenience store is given a score against the identified factors for the market that is clear and defendable.

By comparing sites against the market and against each other in a clear and consistent manner, we can identify those that are under or over- performing.

• Identify existing sites for development and investment

Scorecards can be used to identify good candidate sites for addition of new or upgraded facilities, such as shop extensions or the addition of a car wash.

• Identify existing sites for closure

We can provide an objective, assessment of a site’s potential that is essential in reviewing its realistic potential to remain open and profitable.

Where there are difficult choices to be made between sites, scorecards can be used to identify the best option for reducing facilities in order to ensure the remaining sites are profitable.

• Identify new sites for acquisition

We can measure the likely potential for a new site by testing expected levels against the critical success factor and providing a score for the planned site.

• Measure the impacts of investment decisions

GMAP has extensive experience in developing and implementing predictive tools that will measure the outcome and impacts of new facilities or new site developments.

GMAP’s predictive tools can enable multiple planned actions to be calculated simultaneously with overall outcomes and impacts.

• Avoid costly investment mistakes

The level of investment required for the addition of new facilities or for the opening of a new site means it is unwise to embark on such investments without testing the likely outcomes and impacts. Thorough and consistent analysis will pay for itself very quickly.