Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

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RetailVision for Forecourt  

Making the most of all available industry, market and customer data

• Assemble and manage external databases

GMAP has extensive global knowledge of sources of relevant data and has dealt with all the major site survey companies.

GMAP has global experience and access to international demographic and mapping data.

Data can be made available widely throughout the client organisation on a consistent and reliable basis.

• Strict quality control of competitor, customer and market data

We have developed extensive procedures for ensuring the accuracy and consistency of data.

We have a variety of techniques for keeping data up to date and relevant.

• Combine crucial internal and external data to complete the picture

We have proven expertise in secure handling of confidential data from experience in other highly regulated market sectors.

We use client data to improve the accuracy of competitor survey data and to verify market estimates.

By adding fixed and variable cost data for individual sites as well as their sales figures, we can create and understand site profitability.

• Develop scorecards for markets that your sites can be measured against

From all the available data GMAP can identify and measure the critical factors in a market that explain why some sites perform better than others.

These critical success factors can be presented in their order of importance and all existing sites can be measured against them in the form of a scorecard to enable easy comparison and provides a basis for action.