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MICROVISION Software
Never before has anyone been able to provide a system that satisfies all your network analysis, site location & strategic planning needs in one comprehensive desktop solution. Until now that is!
Click here to see the latest independent software review of MICROVISION
For Site Location & Network Planning In The UK & Across The World:
MICROVISION provides a uniquely versatile solution based on GMAP’s internationally renowned proficiency in market analysis and business modelling. This revolutionary system empowers you to make the most of market opportunities, whether they be in the area of retail site development, market area management or strategic planning.
Whether you are trying to identify where to target direct mail or door-drops, where to locate a new store, where to define a store catchment or where your stores aren’t performing as well as they should do, MICROVISION can help. It is available for almost any country in the world!
- MICROVISION Market Maker:
Using advanced GIS and state-of-the-art drivetime technology MICROVISION Market Maker enables you to use your customer data to rapidly define and visualise your markets. Once created, you can begin to understand each market in terms of their geodemographic, socio-economic and retail profile characteristics, appreciating customer spend and store sales as well as identifying pockets of untapped potential. - MICROVISION Optimiser:
Combining a number of datasets including consumer demand, competitor activity, travel patterns and market geodemographics alongside your own store and customer data, MICROVISION Optimiser enables you to devise optimal plans for spatial business issues such as store location, site volume and territory definition. - MICROVISION Modeller:
Using a suite of client-specific models MICROVISION Modeller provides the intelligence to assess current sales performance and understand the key factors that influence customer activity and sales. This module also enables you to analyse the impact of strategic network decisions whether they be your own or those of your competitors e.g. store openings, refurbishments, relocations and closures.
MICROVISION Extras:
Visualise exactly where your customers live
Identify which areas best match your profile for a leaflet drop
Visualise distance analysis to define a catchment
Understand how long your customers travel to your store
Visualise customer demand, actual store sales & market penetration
Visualise the extent of your outlet catchment
Identify sites which have a similar catchment profile to your best outlet