GMAP Consulting is part of the Callcredit Information Group alongside EuroDirect, Callcredit, Legatio, DecisionMetrics & Broadsystem
RetailVision
RetailVision brings together the most comprehensive retail datasets in the marketplace. With our easy-to-use front-end, our advanced gravity model delivers the key to understanding the relative attraction and potential of every retail destination in the UK.
- Over 4,800 Retail Centres classified into 30 different centre types including High Streets, Retail Parks, Leisure Parks, Factory Outlets plus a separate classification for London Centres.
- Ranked by their retail ‘attractiveness’ using a combination of variables:
- Number of multiple retailers (Source: Retail Locations)
- Average brand turnover (Source: Mintel)
- Unit size where available (Source: Retail Locations)
- Derived retail centre catchments
- Syndicated customer flows from a range of retailers
- Flow coverage available for 66% of centres
- Comparable centres identified using:
- Counts of retailer types
- Key catchment demographics
- System updated 6-monthly.
RetailVision Outputs
- Available as 2 retail intelligence reports produced for any UK shopping destination:
- Retail Centre Report
- Retail Catchment Report
- Available as a full system with an easy-to-use model front-end:
- Access to all base-line centre and catchment reports
- Scenario functionality to understand the impact of network changes (i.e. store openings or closures) on centre rankings and catchment potential, e.g. John Lewis opening in Leeds
- RetailVision Locations, RetailVision Centres and RetailVision Catchment data files are available for in-house analysis.
- All datasets and models are fully compatible with and can be integrated into MICROVISION.
RetailVision Applications
- Network and Site Assessment – Utilise centre types, weightings and ranks to assess existing store locations, identify gaps in the network and evaluate target towns.
- Store Performance Review - Examine relationships between catchment characteristics and store sales to benchmark current performance and identify similar centres in the UK.
- Product Ranging - Understand the needs of the catchment population, to set appropriate store formats, product ranging and resource allocation strategies.
- Marketing Activity - Analyse geographical variation in store sales across centre catchments to focus local marketing activity.