The RetailVision Catchments model is a measure of retail centre potential which helps you identify the extent to which each UK retail centre penetrates its local market.
Benefits at a Glance:
Identifies the Post Sectors / Output Areas that contribute shoppers to each centre
Visualise the extent of centre catchments
Distinguish the primary, secondary and tertiary catchments around each centre
Benchmark performance and identify those centres with the most potential
Comparing current penetration rates against those of the retail centre as a whole
Identify retail catchments which don’t currently contribute to store sales. These can be focussed on with local marketing initiatives
Example: Weston-super-Mare and London’s West End
1. Where do shoppers come from?
2. Catchment profiles – What do the shoppers look like?
The West End captures a much younger, more affluent shopper than Weston-super-Mare.
Weston-s-Mare has an older profile than the national average.
3. Centre based leakage analysis – Where else do shoppers shop?
Shoppers in Weston-super-Mare’s catchment also visit 16 other retail centres.
Weston Retail Park and North Worle Shopping Centre are the most popular alternatives.
Regional centres such as Bristol and Cribbs Causeway capture 2.2% in total.
