Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited

Registered Office Details

RetailVision Footfall

RetailVision Footfall is a powerful postcode based 'Footfall Index' which provides an objective measurement of store-micro location within almost 5000 UK Retail Centres.

• Built from the RetailVision Centres Database - a comprehensive database of all UK retail centres - GMAP has been able to complete an inventory of all multiple retailer locations and augment this with a measure of attractiveness for each retailer given its store type and brand.
  
  
• A modelled ‘Footfall Index’ has been calculated which measures a retailer’s strength and its proximity to other branded retailers, providing a proxy for pitch or site footfall.
  
  
• Provides a unique insight into retail centre composition by providing a picture of ‘footfall contours’ within each retail centre.
  
  
• Can be used in a variety of ways to help store planners understand more about micro-locations within retail centres.
  

• RetailVision Footfall is available for a variety of different types of retail centres, including traditional town centres, shopping malls and out-of-town retail parks.

• Because it is built at postcode level, it provides a dual benefit in that it enables comparison of different sites within retail centres but also provides the ability to benchmark different stores between different retail centres.

• Can be supplied as a generic retail score (taking into account the broad spectrum of retailers within a centre) or a sector-specific score e.g. retail banking or premium retailers.
  
  
• RetailVision Footfall can be linked to a particular customer profile using the CAMEO Classifications supplied by Callcredit Marketing Solutions - this intelligence can then be used to identify ‘hot-spots’ within centres which are most attractive to particular retailers and therefore particular customers. All of this can be accomplished through profiling client customer data as a bespoke service or through applying CAMEO profiles derived through TGI.

• RetailVision Footfall is supplied as a Postcode Directory and is available in variety of formats.

Key Benefits

• Enables retail planners to identify the best and worst locations within centres.

• Can be used as an input into modelling and analysis as an explanatory variable to help understand outlet performance.

• Provides a comparative tool which can be used to benchmark stores within a store network.

• Allows users to compare the quality of current outlet locations against competitors locations.

• Enables planners to identify hot-spot locations for particular retail sectors.

• Facilitates the matching of location type within a centre with the profile of target customers.

Why RetailVision Footfall?

• RetailVision Footfall has the most comprehensive retail destination coverage of any equivalent competing product.

• Available tailored to specific retail sectors, including for example: Comparison goods, financial services, premium retail, charity, discount retail etc.

• Can be linked to Callcredit Marketing Solutions' CAMEO Classifications (both Residential and Workplace) for targeting hot-spot locations with particular customer profiles.

• Can be integrated into our other RetailVision software and data products which provide detailed retail catchments for the same set of retail centres.