GMAP Consulting is part of the Callcredit Information Group alongside EuroDirect, Callcredit, Legatio, DecisionMetrics & Broadsystem
MICROVISION Modeller
- A highly advanced desktop business modelling tool developed to assist users:
- Understand, benchmark and improve sales performance across their network.
- Support decision-making in key areas of investment and divestment including outlet refurbishment, new site development and outlet closure.
- Provides retail planners with a unique forecasting tool which can help them to predict the sales implications of market changes before they even happen.
- Enables users to maximise sales opportunities whilst minimising the risks and costs involved in network restructuring.
- Combines client data with a powerful suite of gravity models, consumer demand estimates, competitor data, travel patterns and geodemographics.
- Each system is configured with client sales data and calibrated specifically for individual organisations to take into account the particular industry data available and market conditions.
- Fully global technology allows it to be used in markets all over the world, including:
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- Navteq street level mapping data is available for advanced market visualisation and targeting.
Understanding Site Metrics & Improving Sales Performance:
- Enables users to forecast the potential performance of the network, individual sites and individual product-lines.
- Allows users to benchmark actual sales against predicted sales potential to highlight sites that are either under or over-performing.
- Brings together where possible information about the location, the catchment area, the strength of the surrounding competition and the characteristics of the site and outlet to help understand why outlets differ in their sales performance.
- Empowers users to identify the critical success factors common to top-performing sites and adopt this intelligence in future network strategies.
Forecasting the Impacts of Change:
- Empowers users to investigate a range of potential business decisions and objectively quantify the predicted impacts of change by running 'what if..?' scenarios.
- Allows users to investigate issues at both a strategic and an operational level:
- Opening new outlets (competitor or own-brand).
- Closing currently trading outlets (competitor or own-brand).
- Altering the characteristics of outlets (e.g. store refurbishment, changing the floorspace, number of checkouts, car-parking space, store format or product ranging etc).
- Economic changes to supply and demand (e.g. new competition in the form of new retail centres, changes in demand illustrative of local economic change etc).
- Introducing new distribution channels (e.g. telephone, internet, digital TV, mail order etc).
- Enables users to analyse the outcome of major strategic changes including network expansion, reconfiguration, rationalisation and consolidation.
- Allows users to predict, map and report on the revenue streams and market share expected for new, refurbished and relocated outlets.
- Allows users to appreciate how changes will affect sales flows to outlets and retail centres through a series of impact reports and mapping outputs.
- Provides users with the capability to test the impact of changes to competitor or own-brand infrastructure and measure cannibalisation and deflection of business.
- Empowers users to simulate the sales effects of rebranding or mergers and acquisition activity.
Specialist Models for all Vertical Markets:
Allows uses to import their own and competitor* store location data to help visualise their network.
- Our vast expertise enables us to provide specialist models that provide users with the specific data and tools they need to address the idiosyncrasies of key markets:
- Automotive
- Retailing
- Financial Services
- Pharmaceutical
- Forecourt
- For example in Retailing we can provide specialist models for:
- High Street Retailers
- Out of Town Retailers
- Convenience Retailers
- For the Forecourt sector we have different models to look at:
- Fuel Model
- Shop Model
- Car Wash Model
- Quick Service Restaurant
- Each model can also be tailored to different geographical markets depending on the data availability and client requirements. Please contact us for further details.
