Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited
MICROVISION Optimiser
A powerful GIS and market modelling system developed for network and territory optimisation.
- Enables users to rapidly devise optimal plans for business issues such as site location, outlet volume and territory definition.
- Brings together client sales data with intelligence in geodemographics, market demand, travel patterns and competitive activity to build a suite of specialist optimisation models which assist users in a series of key areas critical to operational planning.
- For businesses that have a retail network, it provides estate managers and network planners with the basic tools required to develop the optimum network configuration, whether they are looking to:
- Add new outlets as part of a 'general growth' strategy.
- Identify the best locations in a mergers and acquisition situation as part of a 'consolidation' strategy to combine multiple networks.
- Identify poorer performing locations as part of a 'rationalisation' strategy.
- For businesses that rely upon sales territories, service zones or distribution areas, it provides managers with a powerful tool for defining areas, maximising efficiencies and balancing workloads, whether they are looking to divide their markets into:
- Uniform areas of a similar size
- Areas of similar customer, prospect or population coverage
Provides a global solution that can be used in a wide range of countries across the world:
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- Navteq street level mapping data is available for advanced market visualisation and targeting.
Recognising 'Which' Are The Best And Worst Sites In An Existing Network:
- Enables users to distinguish the 'best' outlet locations within their own network.
- Provides users with the capability to benchmark sites and identify which sites, either in their existing network, or across the whole retail space have a similar profile to a selected site.
Appreciating 'How Many' Outlets Would Be The Optimal Number:
- Allows users to analyse and identify how many outlet locations are required to ensure that the target population is within the optimal drivetime of each outlet.
Identifying 'Where' To Locate New Outlets:
- Delivers the intelligence to pinpoint and visualise premium site locations for new outlets.
- Enables users to select a wide variety of different criteria to ensure outlets are sited in the 'optimum' locations, whether these be defined as being:
- In close proximity to competitor sites.
- Within a certain drivetime of markets that match the profile of their customers.
- Close to anchor retailers (e.g. Marks & Spencer stores etc).
- Enables users to identify sites which will provide the 'maximum' network coverage, for example ensuring that outlet catchments contain a certain:
- Proportion of the total population.
- Number or percentage of target customers.
Understanding 'How' Sales Territories, Service Zones or Distribution Areas Should Be Configured To Maximise Coverage:
- Empowers users to understand and visualise the best configuration for their market areas.
- Enables users to select from a range of definition criteria to ensure that market areas are configured to cover the same:
- Number of customers
- Number of target prospects
- Proportion of the whole population
- Size in terms of linear distance
- Area in terms of drivetime
- Street level 'walkrounds' can also be developed to assist in optimising door-to-door field sales and canvassing.
Developing Strategies For Other Issues Of Operational Optimisation:
- In addition to the standard optimisation functions, we can provide a bespoke solution and/or consultancy support to help organisations address other operational issues that have a geographical implication. Examples include the following:
- Store formatting
- Product ranging
- In-store promotion
- Promotional discounting
- Resource allocation
- Niche brand planning
- Merger and acquisition planning
- Network rationalisation
- Sales force configuration
