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Population Projections For The UK
When planning sales, territory or network strategies that will yield returns in 5, 10 or 15 years time it is critical you have access to up-to-date information that reflects the future orientation of the market you are working with. Being able to understand the changing face of demographics enables marketers and network planners to understand how their markets will evolve so that strategies can be developed to take advantage of emerging opportunities.
In many cases fluctuations in population levels can have dramatic influences on the outcome of any strategy bearing in mind that any drop could signify the future reduction in overall consumer demand in an area and hence a potential loss in sales revenues.
We provide population projection data for the UK from a wide range of sources including ONS (England), GROS (Scotland), NISRA (Northern Ireland) and the Statistical Directorate of the National Assembly for Wales to enable you to incorporate ‘future now’ thinking into strategies you are developing today.
Long term projections can be supplied at Output Area (OA), Post Sector, Post District and Post Area levels at three 5 year intervals:
2013 | 2018 | 2023 |
Population projection data is available for the following selections:
| Total population projections | Total population projection - by age band |
|---|---|
Female population projections | Female population projection by age band |
Male population projections | Male population projection by age band |
Age Band Projections:
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Using Population Projections Data in MICROVISION
- Easily imported into MICROVISION, projections can be displayed as themed maps at OA, Post Sector, Post District or Post Area level, to visualise the future population distribution for existing or potential sales territories or retail catchments.
- Highlight areas showing the greatest population growth and combine this with other data such as competitor site data to identify where new stores could be developed, define sales forecasts and targets or pinpoint where sales potential could be achieved through local marketing.
- Using population projections by gender and age band allows you to customise analysis and further enhance the precision of proposed business strategies.
- Integrate population projections into high quality reports to enable you to summarise and compare statistics for any retail catchment, sales territory, map selection or retail centre.