Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited
MOTORVISION Dealer Marketing
Make the most of your current customer database
Clean, accurate, up-to date data should provide the ‘information backbone’ from which one can implement an effective customer contact strategy.
Our approach to data cleaning provides the ideal solution your organisation needs to verify and enhance old or incorrect customer address details.
"A well-known Used Car Supermarket Group increased stock-turn from 10 to 12 by implementing MOTORVISION."
"Through moving to a new targeted site, our new launch campaign exceeded target by 124 cars."
- Validate and clean your customer data
The Data Audit Analysis Report which we deliver through www.improvemydata.com provides you with a summary of the quality of your customer data. It enables you to get a quick view of the accuracy of the names and addresses on your database as well as identifying goneaway, deceased and duplicate records.
- Profile your customers to help you find more
Our sister company EuroDirect can provide a wide range of easy to interpret CAMEO segmentations, couple this with our extensive data sets and we can show you the types of people you are attracting to your dealership.
- Confirm that they still live where you think they do
You need to retain as many of your customers as possible. GMAP can check that you have their latest addresses so your communications are reaching them.
GMAP can help identify those customers who have moved and often their new address.
We can quickly and easily process your data, verifying and updating it where possible, ensuring that any mail you send will be delivered to the right person at the right address. We can also identify known goneaways and suppress them from your database before you mail them, saving significant amounts of money.
- Check that they still own the cars you sold them
Ownership verification uses DVLA data linked to vehicle VIN or VRM data, we can check that your customers have not resold the cars you sold them.
We can identify, with high degrees of certainty, lapsed customers and future in-market dates. We can undertake these checks at any stage, at regular intervals during the year or before campaigns.
The success of our approach is proven. We work with many dealers across the UK, helping each one to significantly improve their business by empowering them to increase response to marketing campaigns and enhance forecourt footfall. To find out how we can help your business simply fill in the MOTORVISION Information Request Form, call the automotive team on 0113 2424334 or email info@gmap.com