Copyright 2001-2010 Callcredit Information Group Ltd. GMAP Consulting is part of the Callcredit Information Group alongside Callcredit Marketing Limited, Callcredit Limited, Legatio Technologies Limited, DecisionMetrics Limited & Callcredit Marketing Solutions Limited
MotorVision Dealer Marketing
Target your direct marketing budget
- We can bring all our market and consumer work together to give you the names and addresses of your best prospective customers
As marketing activity can be so expensive, it’s imperative that you target exactly the right audience with each offer. We can combine our Driver segmentations with EuroDirects CAMEO Classifications to help you understand what makes your customers ’unique’. Armed with this knowledge it is much easier to identify target prospects that display the same characteristics.
- Define the catchment area where your customers are coming from
We can determine how far existing and prospective customers will travel to your dealership. We can show the markets you are really serving and where you should be concentrating your efforts.
- Target key prospects by driver and vehicle details
We have over 39 million consumer names and addresses available for you to target. In addition to the prospect database we also have millions of known vehicle driver details. This exclusive dataset (which includes cars and commercial vehicles) holds key variables such as, name and address, vehicle make and model, email and mobile numbers.
- Contact key prospects when “In-market”
We will help you understand and find the key characteristics of your customers so you can locate and communicate with them as effectively as possible. Our detailed databases can predict when your prospects are most likely to be inmarket and help you target and communicate with these prospects in the most timely and effective way.
We are confident that by using this data you will see an immediate increase in both your marketing response rates and dealership footfall.
- Contact local fleet prospects
A vital and important part of any dealers marketing strategy is the ability to identify and target business prospects. Through our business data partner, GMAP can also provide a list of local B2B prospects contacts broken down by SIC code, employee count and business type.
"A Dealer Group in Lancashire had record used car sales and footfall and used car stock turn improved from 8 to 12."
The success of our approach is proven. We work with many dealers across the UK, helping each one to significantly improve their business by empowering them to increase response to marketing campaigns and enhance forecourt footfall. To find out how we can help your business simply fill in the MotorVision Information Request Form, call the automotive team on 0113 2424334 or email info@gmap.com