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MICROVISION Pharmaceutical Solutions

For Sales Territory Optimisation & Market Visualisation

GMAP has twenty years experience in geographical analysis for a number of International Blue Chip Clients within the Pharmaceutical, Financial Services, Retail, Automotive markets and has industry experts in each field.

GMAP’s MICROVISION is the world’s first truly international geographical business information and analysis tool.

This unique business information system empowers users in Field Sales, Operations and Marketing to plan, visualise and optimise their sales territories, understand the best configuration and understand the dynamics of their market.

It is a powerful tool for territory alignment, maximising efficiencies and balancing workloads and can be configured to each individual client’s requirements.

It allows organisations to incorporate a number of variables such as representative’s home address, call rates, travel distances, current sales and potential sales in their ‘optimisation’ process.

MICROVISION contains a wealth of data assets as follows:

Healthcare Data from (Binley's):

• NHS Hospitals
• GP’s & GP Practices
• Trust HQs - All
• Trust HQs - Acute
• Trust HQs - Mental Health
• Retail Pharmacy - Independent
• Retail Pharmacy - Chain
• Retail Pharmacy - Multiple

CAMEO Consumer Classifications:

• Geodemographics
• Unemployment / Poverty / Credit Risk
• Property Price / Income / Investment

UK Census Data:

• Population or Households
• Population Density
• Adult or Child Age
• Marital Status
• Household Structure
• Life Stage
• Ethnic Group
• General Health
• Place of Birth
• Housing
• Economic Activity
• Employment & Social Class
• Qualifications
• Car Ownership
• Religion

Enables users to create territories using any of the following geographies:

Healthcare Geographies:

• Primary Care Organisation (PCO)
• RS Brick
• Strategic Health Authority (SHA)

Postal Geographies:

• Post Sector
• Post District
• Post Area

Provides market intelligence and visualisation of each territory through a series of user-friendly reports and market maps

Enable users to thoroughly understand the characteristics of their market.

Consumer intelligence is available through our CAMEO Classifications in over 30 global markets:

Other countries are in development. Please contact us for further details.

Pharmaceutical Bureau Services also avialable. Please click here for more information.