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Key Statistics:

• Automotive experts GMAP Consulting (part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 113,562 Subarus currently registered in the UK.
  
  
• Subaru represents 0.303% of UK registered vehicles.
  
  
• Subaru ranks as the 30th most favoured make by UK consumers.
  
  
• There is a slight male skew in ownership as only 18.99% of UK Subarus belong to private female owners, and 68.30% belong to males. They are not overly popular as company cars as only 5.31% are owned this way. This could be because Subarus have only recently been marketing a diesel engine. The remaining cars have no gender assigned.
  
  
• 41.10% of Subarus are estates and 32.38% are 4 door saloons.
  
  
• 28.06% of Subaru owners have chosen to put private plates on their vehicle, which is almost twice as likely as the average car owner.
  
  
• 6.10% of Suzukis are classified as Imports.
  
  
• 82.85% of Subarus are manual transmission and 17.15% are automatic.
  
  
• The top 10 locations to see Subarus are: Sheffield, Aberdeen, Birmingham, Guildford, Gloucester, Edinburgh, Tunbridge Wells, Newscastle Upon Tyne, Nottingham and Reading. Together these locations contain 20.33% of all UK Subarus.
  
  
• The most popular model is the Subaru Impreza, making up 51.07% of the UK Subaru market, followed by the Subaru Legacy with 20.92% and the Subaru Forester with 19.12%.
  
  
• The top two favoured colours are Blue (26.57%) and Silver/Aluminium (22.64%) which together makes up 49.21% of all UK Subarus. Subarus that are 2 or more colours (11.05%) (perhaps due to Subaru’s popularity with aftermarket tuners) or Green (10.06%) follow close behind.
  
  
• 9.48% of Subarus are less than 24 months old, 24.41% are younger than 4 years old. There are many old Subarus still on the road with 26.36% being over 10 years old, and therefore qualifying for scrappage.
  
  
• Only 7.36% have an engine size below 1949. 73.29% have engine sizes between 1950 and 2449. The remaining 19.34% have engine sizes above 2450.
  
  
• 71.99% are classified as Medium Family cars and 19.12% as Small 4x4’s.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of Callcredit Marketing Solutions
  Callcredit Marketing Solutions, (www.callcreditmarketing.com) provide specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk