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Key Statistics:

• Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 1,868,237 Renaults currently registered in the UK.
  
  
• This represents 4.984% of UK registered vehicles.
  
  
• Renault ranks as the 5th most favoured make by UK consumers.
  
  
• 39.37% of UK Renaults belong to private female owners, and 46.61% to males. 6.77% are company car owned. The remaining cars have no gender assigned.
  
  
• 45.80% of Renaults are 5 door hatchbacks and 30.22% are 3 door hatchbacks.
  
  
• 9.33% of Renault owners have chosen to put private plates on their vehicle.
  
  
• 0.36% of Renaults are classified as Imports.
  
  
• 91.49% of Renaults are manual transmission and 8.51% are automatic.
  
  
• The top 10 locations to see Renaults are: Birmingham, Glasgow, Sheffield, Newcastle Upon Tyne, Cardiff, Swansea, Bristol, Nottingham, Peterborough and Manchester. Together these locations contain 19.22% of all UK Renaults.
  
  
• The most popular model is the Renault Clio, making up 41.30% of the UK Renault market, followed by the Renault Megane with 20.83% and the Renault Scenic with 16.01%. The Clio’s popularity has perhaps been helped by the famous “Nicole”, “Papa” advert campaign in the 1990s which has won various accolades as the most popular car advertisement ever made.
  
  
• The top two favoured colours are Blue (25.96%) and Silver/Aluminium (19.40%) which together makes up 45.36% of all UK Renaults. Red (15.01%) and Black (12.86%) follow close behind.
  
  
• 10.89% of Renaults are less than 24 months old, 26.46% are younger than 4 years old and 21.50% of Renaults are over 10 years old.
  
  
• 25.69% have an engine size below 1149. 25.34% have engine sizes between 1150 and 1549. 23.82% have engine sizes between 1550 and 1749. The remaining 25.15% have engine sizes above 1750.
  
  
• 43.46% are classified as Superminis, 21.62% as Small Family Cars and 18.62% as C MAV’s. 

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to the Editors:

This analysis has been performed using current market statistics from the anonymised DVLA Parc data.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:

• Market Definition & Market Insight

• Trade Draw Analysis

• Market Representation Planning

• Site Selection

• Competitor Location & Impact Analysis

• Retail Footfall Analysis

• Territory Planning & Optimisation

• Sales & Market Share Analysis

• Sales Performance Benchmarking

• Store Segmentation

• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment

• Business Scenario Modelling

• Customer Segmentation & Profiling

• Prospect Targeting & Media Planning

• Store & Resource Optimisation & Allocation

• Product Performance & Brand Contribution Analysis

• Market Entry Analysis, Evaluation & Planning

GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.

GMAP Consulting is part of the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDirect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk