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Key Statistics:

• Automotive experts GMAP Consulting (part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 47,285 Smart cars currently registered in the UK.
  
  
• Smart cars represent 0.126% of UK registered vehicles.
  
  
• Smart ranks as the 39th most favoured make by UK consumers.
  
  
• The gender split of Smart car owners is even with 41.32% of UK Smart cars belong to private female owners, and 41.43% to males. 9.00% are company car owned. The remaining cars have no gender assigned.
  
  
• 57.43% of Smart cars are coupes and 23.66% are convertibles.
  
  
• 15.57% of Smart car owners have chosen to put private plates on their vehicle.
  
  
• 0.02% of Smart cars are classified as Imports.
  
  
• 23.48% of Smart cars are manual transmission and 76.52% are automatic.
  
  
• The top 10 locations to see Smart cars are: Birmingham, Nottingham, Milton Keynes, London SW, Brighton, Guildford, Sheffield, Portsmouth, Bristol and Kingston Upon Thames. Together these locations contain 19.35% of all UK Smart cars.
  
  
• The most popular model is the Smart fortwo, making up 40.54% of the UK Smart car market, followed by the Smart City with 27.48% and the Smart forfour with 18.78%.
  
  
• The top two favoured colours are Silver/Aluminium (52.11%) and Black (42.22%) which together make up almost all (94.32%) UK Smart cars. Even though the majority of Smart cars are registered as Black or Silver, they often customised, especially for small businesses who splash their branding and company colours across the cars for publicity. So an array or colours and patterns are visible on the roads, despite the official statistics.
  
  
• 28.84% of Smart cars are less than 24 months old and 56.49% are younger than 4 years old.
  
  
• 52.19% have an engine size below 749. 37.58% have engine sizes between 750 and 1149. The remaining 10.23% have engine sizes above 1150.
  
  
• 68.10% of UK Smart cars are classified as Minis, 18.78% as Superminis and 13.13% as Sports cars.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of Callcredit Marketing Solutions
  Callcredit Marketing Solutions, (www.callcreditmarketing.com) provide specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk