Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting (Part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 567,536 Volkswagen Polos currently registered in the UK.
  
  
• Volkswagen Polos represent 1.880% of all UK registered cars.
  
  
• 50.99% of UK Volkswagen Polos belong to private female owners, and 36.72% to males. 4.60% of Volkswagen Polos are company car owned. The remaining cars have no gender assigned.
  
  
• 51.02% of Volkswagen Polos are 5 door hatchbacks and 43.96% are 3 door hatchbacks.
  
  
• 7.49% of Volkswagen Polo owners have chosen to put private plates on their vehicle.
  
  
• 0.50% of Volkswagen Polos are classified as Imports.
  
  
• The top 10 locations to see Volkswagen Polos are: London, Birmingham, Glasgow, Sheffield, Guildford, Manchester, Leicester, Reading, Newcastle-Upon-Tyne and Edinburgh.
  
  
• Silver/Aluminium is the most popular colour amongst Volkswagen Polo owners and accounts for 24.79%. Blue (23.85%) is the second most popular choice, and Black the third most popular choice with a 15.62% share.
  
  
• 12.13% of Volkswagen Polos have engine sizes below 1149, 30.61% have engines between 1150-1349, 47.36% have engines between 1350-1549. The remaining 9.91% have engines above 1550.
  
  
• 11.17% Volkswagen Polos are under 2 years old, 12.55% are between 2 and 4 years old and 69.10% are over 5 years.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of Callcredit Marketing Solutions
  Callcredit Marketing Solutions, (www.callcreditmarketing.com) provide specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk