Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting, part of Callcredit Information Group, have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 326,934 Suzukis currently registered in the UK.
  
  
• Suzuki represents 0.872% of UK registered vehicles.
  
  
• Suzuki ranks as the 20th most favoured make by UK consumers.
  
  
• 41.49% of UK Suzukis belong to private female owners, and 46.88% to males. 2.62% are company car owned. The remaining cars have no gender assigned.
  
  
• 45.73% of Suzukis are estates and 30.90% are 5 door hatchbacks.
  
  
• 11.67% of Suzuki owners have chosen to put private plates on their vehicle.
  
  
• 0.35% of Suzukis are classified as Imports.
  
  
• 88.55% of Suzukis are manual transmission and 11.45% are automatic.
  
  
• The top 10 locations to see Suzukis are: Sheffield, Birmingham, Newcastle Upon Tyne, Peterborough, Swansea, Nottingham, Portsmouth, Glasgow, Edinburgh and Cardiff. Together these locations contain 18.64% of all UK Suzukis.
  
  
• The most popular model is the Suzuki Swift, making up 23.05% of the UK Suzuki market, followed by the Suzuki Grand Vitara with 17.87% and the Suzuki Vitara with 10.83%. 
  
  
• The top two favoured colours are Blue (23.39%) and Silver/Aluminium (19.58%) which together make up 42.98% of all UK Suzukis. Red (17.83%) and Black (11.46%) follow close behind.
  
  
• 12.95% of Suzukis are less than 24 months old, 29.58% are younger than 4 years old and 21.53% of Suzukis are over 10 years old.
  
  
• 18.86% have an engine size below 1149. 44.41% have engine sizes between 1150 and 1549. 25.03% have engine sizes between 1550 and 1949. The remaining 11.70% have engine sizes above 1950.
  
  
• 41.69% are classified as Small Superminis, 40.91% as Small 4x4’s and 10.49% as Minis.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of Callcredit Marketing Solutions
  Callcredit Marketing Solutions, (www.callcreditmarketing.com) provide specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk