Did you know…?

Key Statistics:

• There are 669,252 Land Rover’s currently registered in the UK.
  
  
• This represents 1.782% of UK registered vehicles.
  
  
• Land Rover ranks as the 15th most favoured make by UK consumers.
  
  
• 18.05% of current private owners are female and 62.56% are male. 13.19% are company car owned. The genders owning the remaining cars are unknown.
  
  
• An impressive 33.11% of Land Rover owners have chosen to put private plates on their vehicle.
  
  
• Just 0.98% of Land Rovers are currently classified as Imports.
  
  
• 70.53% of Land Rovers are manual transmission and 29.47% are automatic.
  
  
• The top 10 locations to see Land Rovers are: Birmingham, Coventry, Peterborough, Sheffield, Tunbridge Wells, Exeter, Swansea, Nottingham, Wrexham and Gloucester. Together these locations contain 18.61% of all Land Rovers.
  
  
• The most popular model is the Land Rover Discovery, making up 31.90% of the Land Rover market.
  
  
• The top two favoured colours are Blue (24.68%) and Green (21.25%) which make up almost half of all UK Land Rovers. Black (14.21%), Silver/Aluminium (13.61%) and Red (10.26%) follow close behind.
  
  
• Just 7.58% are less than 12 months old, 14.38% are younger than 2 years old and 33.97% of Land Rovers are over 10 years old.
  
  
• 33.60% have an engine size less than 2450, 55.38% have engine sizes between 2450 and 2949. The remaining 12.03% have an engine size over 2950.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole
Tel: 020 7927 9999
Email : CIG@eulogy.co.uk