Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 34,876 Toyota Prius currently registered in the UK.
  
  
• Toyota Prius represent 0.115% of all UK registered cars.
  
  
• 16.12% of UK Toyota Prius belong to private female owners, and 39.40% to males. It is interesting to note that a whopping 35.19% of Toyota Prius are company car owned. This is 4 times higher than the average proportion of cars that are company owned. The remaining cars have no gender assigned.
  
  
• 96.19% of Toyota Prius are 5 door hatchbacks. 3.52% are 4 door saloons.
  
  
• 9.13% of Toyota Prius owners have chosen to put private plates on their vehicle.
  
  
• 0.48% of Toyota Prius are classified as Imports.
  
  
• The top 10 locations to see Toyota Prius are: London, Birmingham, Chester, Reading, Kingston Upon Thames, Slough, Guildford, Portsmouth, Manchester and Swindon. Together these locations contain 43.86% of all UK Toyota Prius.
  
  
• Silver/Aluminium is the most popular colour amongst Toyota Prius owners and accounts for 30.70%. Black (20.04%) is the second most popular choice, and Blue the third most popular choice with a 16.05% share.
  
  
• 20.25% of Toyota Prius are less than 12 months old, 46.56% are younger than 2 years old and 82.46% of Toyota Prius are less than 4 years old.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of Callcredit Marketing Solutions
  Callcredit Marketing Solutions, (www.callcreditmarketing.com) provide specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk