Did you know…?

NB: This analysis is based on New MINI, rather than the original.

Key Statistics:

• There are 281,365 MINIs currently registered in the UK.
  
  
• This represents 0.748% of UK registered vehicles.
  
  
• MINI ranks as the 23rd most favoured make by UK consumers.
  
  
• 55.41% of UK MINIs belong to private female owners, and 28.94% by males. 8.73% are company car owned. The remaining cars have no gender assigned.
  
  
• 83.92% of MINIs are 3 door hatchbacks and 13.41% are convertibles. 2.46% are estates.
  
• 26.25% of MINI owners have chosen to put private plates on their vehicle.
  
  
• 0.12% of MINIs are classified as Imports.
  
  
• 93.47% of MINIs are manual transmission and 6.53% are automatic.
  
  
• The top 10 locations to see MINIs are: Birmingham, Reading, Guildford, London SW, Glasgow, Chester, Newcastle Upon Tyne, Chelmsford, Sheffield and Manchester. Together these locations contain 20.89% of all UK MINIs.
  
  
• The most popular model is the MINI Cooper, making up 70.37% of the UK MINI market, followed by the MINI One with 29.63%.
  
  
• The top two favoured colours are Black (20.06%) and Blue (17.14%) which together makes up 37.20% of all UK MINI’s. Red (16.84%) and Silver/Aluminium (16.42%) follows close behind. 
  
  
• 15.55% of MINIs are less than 12 months old, 30.50% are less than 24 months old and 59.02% are younger than 4 years old.
  
  
• 7.15% have an engine size below 1549. The remaining 92.85% have engine sizes above 1550.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole
Tel: 020 7927 9999
Email : CIG@eulogy.co.uk