Did you know...?

Key Statistics:  

• There are 889,206 small 4x4s currently registered in the UK.
  
  
• This represents 2.930% of UK registered cars.
  
  
• 31.34% of small 4x4s belong to private female owners, and 52.89% are owned by males. 8.39% are company car owned. The genders owning the remaining cars are unknown.
  
  
• 23.37% of small 4x4 owners have chosen to put private plates on their vehicles.
  
  
• Only 0.64% of small 4x4s are classified as Imports.
  
  
• 79.45% of small 4x4s are manual transmission whilst the remaining 20.55% are automatic.
  
  
• The top 10 locations to see small 4x4s are: London, Birmingham, Sheffield, Glasgow, Peterborough, Reading, Nottingham, Newcastle Upon Tyne, Chester and Tunbridge Wells. Together these locations contain 19.46% of all small 4x4s.
  
  
• The most popular small 4x4 make is Land Rover which dominates the market with a 22.66% share. Next in line are Honda with 16.63% and Suzuki with 15.48%.
  
  
• The most popular small 4x4 model is the Land Rover Freelander, making up 22.66% of the small 4x4 market, followed by the Honda CR-V with 14.88% and Toyota Rav4 with 14.80%.  
  
  
• The top two favoured colours are Silver/Aluminium (25.82%) and Black (19.07%) which together make up 44.89% of all small 4x4s. Blue (18.59%) and Grey (10.22%) follow close behind.
  
  
• 18.24% are less than 24 months old, 39.46% are younger than 4 years old and 14.33% of small 4x4s are over 10 years old.
  
  
• 24.21% have an engine size less than 1949, 65.53% have an engine size between 1950 and 2449, The remaining 10.26% have an engine size between above 2450. 

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole
Tel: 020 7927 9999
Email : CIG@eulogy.co.uk