Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 987,765 Mercedes currently registered in the UK.
  
  
• This represents 2.627% of UK registered vehicles.
  
  
• Mercedes ranks as the 11th most favoured make by UK consumers.
  
  
• 22.42% of UK Mercedes belong to private female owners, and 57.72% by males. 11.70% are company car owned. The remaining cars have no gender assigned. However, it is interesting to note the gender split varies greatly by model. Just short of two thirds of A class owners are women (57%) plus the majority of SLK owners (53%). The vast majority of S Class & CL have male owners (+90%); SL, CLS and E Class follow closely behind. This suggests that the further up market you go in the range, more cars are registered to men.
  
  
• 42.08% of Mercedes are 4 door saloons and 15.12% are estates. 12.86% are Coupes, 12.08% are 5 door hatchbacks and 10.24% are convertibles.
  
  
• An impressive 41.81% of Mercedes owners have chosen to put private plates on their vehicle.
  
  
• 1.29% of Mercedes are classified as Imports.
  
  
• 26.01% of Mercedes are manual transmission and 73.99% are automatic. This is not surprising as most models +£25k no longer offer manual.
  
  
• The top 10 locations to see Mercedes are: Birmingham, London SW, Reading, London N, Kingston Upon Thames, Glasgow, Guildford, Milton Keynes, Leicester and Chester. Together these locations contain 18.94% of all Mercedes.
  
  
• The most popular model is the Mercedes C-Class, making up 31.16% of the UK Mercedes market, followed by the Mercedes E-Class with 16.79% and the Mercedes A-Class with 12.82%.
  
  
• The top two favoured colours are Silver/Aluminium (40.52%) and Black (18.77%) which together make up 59.28% of all UK Mercedes. Blue follows close behind with 18.70%.
  
  
• 15.63% are less than 24 months old, 31.05% are younger than 4 years old and 25.27% of Mercedes are over 10 years old.
  
  
• 11.79% have an engine size below 1749, 51.09% have engine sizes between 1750 and 2449. 37.12% have engine sizes above 2450.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole Tel: 020 7927 9999
Email : CIG@eulogy.co.uk