Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 247,200 Saabs currently registered in the UK.
  
  
• This represents 0.658% of UK registered vehicles.
  
  
• Saab ranks as the 25th most favoured make by UK consumers.
  
  
• 17.82% of UK Saabs belong to private female owners, and 61.00% to males. 13.19% are company car owned. The remaining cars have no gender assigned.
  
  
• 34.46% of Saabs are 4 door saloons, 21.28% are convertibles and 19.11% are 5 door hatchbacks.
  
  
• 22.95% of Saab owners have chosen to put private plates on their vehicle.
  
  
• 1.37% of Saabs are classified as Imports.
  
  
• 71.97% of Saabs are manual transmission and 28.03% are automatic.
  
  
• The top 10 locations to see Saabs are: Birmingham, Reading, Leicester, Glasgow, Bristol, Guildford, Chester, Edinburgh, Nottingham and Sheffield. Together these locations contain 20.54% of all UK Saabs.
  
  
• The most popular model is the Saab 9-3, making up 58.05% of the UK Saab market, followed by the Saab 9-5 with 20.95% and the Saab 900 with 14.10%.
  
  
• The top two favoured colours are Black (23.47%) and Blue (22.88%) which together makes up 46.35% of all UK Saabs. Silver/Aluminium (21.91%) and Grey (13.41%) follow close behind.
  
  
• 13.83% of Saabs are less than 24 months old, 34.71% are younger than 4 years old and 27.40% of Saabs are over 10 years old.
  
  
• 24.99% have an engine size below 1949. 72.68% have engine sizes between 1950-2449. The remaining 2.33% have engine sizes above 2450.
  
  
• All UK Registered Saabs are classified as either Medium Family Cars (72.38%) or Large Family Cars (26.98%).

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of the Callcredit Information Group
  Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDirect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk