Did you know…?

Key Statistics:

• There are 469,062 Mazdas currently registered in the UK.
  
  
• This represents 1.247% of UK registered vehicles.
  
  
• Mazda ranks as the 17th most favoured make by UK consumers.
  
  
• 31.34% of UK Mazdas belong to private female owners, and 52.19% by males. 9.75% are company car owned. The genders owning the remaining cars are unknown.
  
  
• 54.37% of Mazdas are 5 door hatchbacks and 20.34% are convertibles.
  
  
• 32.10% of Mazdas are classed as small family cars. 29.71% are sports cars and 24.46% are medium family cars.
  
  
• 15.70% of Mazda owners have chosen to put private plates on their vehicle.
  
  
• 4.26% of Mazdas are classified as Imports.
  
  
• 92.74% of Mazdas are manual transmission and 7.26% are automatic.
  
  
• The top 10 locations to see Mazdas are: Birmingham, Glasgow, Peterborough, Newcastle Upon Tyne, Chester, Nottingham, Sheffield, Bristol, Cardiff and Leicester. Together these locations contain 19.20% of all Mazdas.
  
  
• The most popular model is the Mazda MX-5, making up 21.84% of the UK Mazda market, followed by the Mazda 6 with 17.60% and the Mazda 323 with 16.11%.
  
  
• The top two favoured colours are Silver/Aluminium (26.41%) and Blue (23.58%) which together make up 49.98% of all UK Mazdas. Red (15.38%) and Grey (10.58%) follow close behind.
  
  
• 20.95% are less than 24 months old, 40.34% are younger than 4 years old and 22.91% of Mazdas are over 10 years old.
  
  
• 18.50% have an engine size below 1549, 43.82% have engine sizes between 1550 and 1949. 37.68% have engine sizes above 1950.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole
Tel: 020 7927 9999
Email : CIG@eulogy.co.uk