Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 261,457 Mitsubishis currently registered in the UK.
  
  
• This represents 0.695% of UK registered vehicles.
  
  
• Mitsubishi ranks as the 24th most favoured make by UK consumers.
  
  
• 25.99% of UK Mitsubishis belong to private female owners, and 57.82% to males. 9.28% are company car owned. The remaining cars have no gender assigned.
  
  
• 45.20% of Mitsubishis are estates, 28.05% are 5 door hatchbacks and 10.60% are 3 door hatchbacks.
  
  
• 22.84% of Mitsubishi owners have chosen to put private plates on their vehicle.
  
  
• 5.41% of Mitsubishis are classified as Imports.
  
  
• 75.18% of Mitsubishis are manual transmission and 24.82% are automatic.
  
  
• The top 10 locations to see Mitsubishis are: Birmingham, Gloucester, Sheffield, Bristol, Chester, Exeter, Nottingham, Peterborough, Swansea and Manchester. Together these locations contain 18.64% of all UK Mitsubishis.
  
  
• The most popular model is the Mitsubishi Shogun, making up 31.70% of the UK Mitsubishi market, followed by the Mitsubishi Colt with 18.83% and the Mitsubishi Carisma with 13.29%.
  
  
• The top two favoured colours are Silver/Aluminium (27.02%) and Blue (19.62%) which together makes up 46.65% of all UK Mitsubishis. Black (13.96%) and Red (12.18%) follow close behind.
  
  
• 14.72% of Mitsubishis are less than 24 months old, 32.57% are younger than 4 years old and 27.92% of Mitsubishis are over 10 years old. 
  
  
• 19.05% have an engine size below 1549. 30.43% have engine sizes between 1550 and 2449. The remaining 35.68% have engine sizes above 2450.
  
  
• 33.56% are classified as Large 4x4s and 32.12% as Small Family Cars.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to Editors:

About the Callcredit Information Group
Callcredit Information Group (www.callcreditgroup.com) comprises six core businesses (Broadsystem, Callcredit, DecisionMetrics, EuroDIrect, GMAP Consulting and Legatio) each delivering services around data decisioning to satisfy the increasingly complex needs of their clients in the areas of credit risk, marketing, fraud, collections and recoveries, interactive solutions and network planning.

About GMAP Consulting
GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers.

For further information please contact: Eulogy! Louisa Osmond / Elaine Cole Tel: 020 7927 9999
Email : CIG@eulogy.co.uk