Did you know…?

Key Statistics:

• Automotive experts GMAP Consulting (part of Callcredit Information Group) have analysed the latest market statistics from the anonymised DVLA Parc data to provide an insight into the 303,334 MINIs currently registered in the UK.
  
  
• MINI represents 1.003% of all UK registered vehicles.
  
  
• They are a popular car with women as 56.52% of UK MINIs belong to private female owners, and only 28.59% to males. 7.60% are company car owned. The remaining cars have no gender assigned.
  
  
• 83.26% of MINIs are 3 door hatchbacks and 13.40% are convertibles.
  
  
• 27.80% of MINI owners have chosen to put private plates on their vehicle.
  
  
• 0.12% of MINIs are classified as Imports.
  
  
• The majority of MINIs (93.40%) are manual transmission. Just 6.60% are automatic.
  
  
• The top 10 locations to see MINIs are: London, Birmingham, Reading, Glasgow, Guildford, Chester, Newcastle Upon Tyne, Chelmsford, Sheffield and Manchester. Together these locations contain 24.53% of all UK MINIs.
  
  
• The most popular model is the MINI Cooper, making up 70.89% of the UK MINI market, followed by the MINI One with 29.10%.
  
  
• Black is the most popular colour amongst MINI owners, accounting for 20.00%. Red (16.81%) is the second most popular choice, and Blue the third most popular choice with a 16.78% share.
  
  
• 10.83% of MINIs are less than 12 months old, 26.10% are younger than 2 years old and 51.88% of MINIs are less than 4 years old.
  
  
• 8.29% of MINIs have an engine size below 1549. The remaining 91.71% have engine sizes above 1550.

This analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

ENDS

Notes to the Editors:

• This analysis has been performed using current market statistics from the anonymised DVLA Parc data.
  
  
• About GMAP Consulting
  GMAP Consulting (www.gmap.com) has over 20 years experience in retail, automotive, petrol forecourt and financial services and specialises in helping both UK-based and multi-national organisations develop their retail networks, sales territories and market channels to be more efficient and profitable, by understanding the market dynamics that exist between consumers and retailers. They seek to do achieve this in a wide variety of areas:
  
  
• Market Definition & Market Insight
• Trade Draw Analysis
• Market Representation Planning
• Site Selection
• Competitor Location & Impact Analysis
• Retail Footfall Analysis
• Territory Planning & Optimisation
• Sales & Market Share Analysis
• Sales Performance Benchmarking
• Store Segmentation
• Strategic Network Planning for Network Expansion, Rationalisation, Consolidation or Refurbishment
• Business Scenario Modelling
• Customer Segmentation & Profiling
• Prospect Targeting & Media Planning
• Store & Resource Optimisation & Allocation
• Product Performance & Brand Contribution Analysis
• Market Entry Analysis, Evaluation & Planning
  
  
• GMAP Consulting currently work with many UK-based and overseas manufacturers to assist them in their market representation planning and sales target setting. On the dealer side their experience is also vast and they provide a range of used car market intelligence services such as customer profiling, market analysis and mapping, sales planning, stock profiling and assistance with local marketing. Their market intelligence is currently used by many UK and worldwide clients including manufacturers such as Ford of Europe, Ford of Britain, Mazda, Jaguar, Land Rover Suzuki, Volvo, in addition to several large UK dealer groups.
  
  
• GMAP Consulting is part of Callcredit Marketing Solutions
  Callcredit Marketing Solutions, (www.callcreditmarketing.com) provide specialist services in consumer targeting, customer engagement, database building and hosting, marketing communications, business modelling, customer and market analysis, delivered through an organisation created from the bringing together of EuroDirect, Broadsystem and GMAP Consulting. For further information please contact: Eulogy! Louisa Osmond / Elaine Cole T: 020 7927 9999 E : cig@eulogy.co.uk