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Triple-S (for the US Retail Gasoline Industry)

Triple-S is a specific 'Single Site Study' service for the US gasoline industry which covers analysis of all the revenue streams from a site including Gasoline, C-Store, Car Wash and Fast Food. It provides an opportunity for owners, operators and investors to evaluate the potential outcome of investing in single or multiple gasoline retail sites, helping them answer the following types of questions:

  • What is the likely result of the proposed investment?
  • How will the investment affect the current volumes?
  • What will be the impact on competitor sites in the area?
Typical Users of Triple-S:
  • Independent Gas Station Operators considering options to invest in a single site
  • Commercial Developers evaluating several sites
  • Financial Service Providers seeking objective analysis of the potential for a site
  • Distributors looking to identify site potentials for one or several sites in an area
  • Oil Companies measuring the opportunities in a market area
Triple-S In More Detail:
Triple-S takes account of
  • Local area demographics
  • Local competition
  • Local traffic counts
  • Local demand for fuel, carwash and convenience products

Triple-S uses a model calibrated for the gas station market to calculate the likely outcome and impact of an investment decision for any single site throughout USA.

Triple-S can be applied to:

  • Single site studies
  • Multiple site studies
  • Market studies

For a Single Site Study results are provided as reports presented in bound printed copy or electronic documents that include the following:

  • Summary analysis of the potential for a site
  • Benchmark statistics for the site covering fuel volumes, store sales, local demand and site characteristics
  • Socio-demographic profile of the surrounding
    trade area
  • Before and after scenarios based on the proposed investment options
  • Colour maps of the local trade area with features and competitor locations overlaid
  • Site photographs

Additionally, if customer data is provided, a Triple-S single site study can include:

  • Core market area definitions
  • Market penetration calculations for census blocks in the trade area

Triple-S can contain additional modules as options:

  • A financial investment appraisal component that can provide cash flow summaries, ROR forecasts and the net present value of a proposed investment
  • A customer analysis component where sample customer data can be evaluated to establish the extent of the gas station’s catchment area and to calculate the market penetration of the trade area
We can also deliver market studies covering multiple sites with interactive software that enables the user who is interested in evaluating multiple sites to run scenarios and to vary the data inputs.

 

Triple-S is a single site study that can be performed on any forecourt site, new or old to understand the impact and potential of site investment

The study looks at local demographics and competition within the sites' trade area to understand site potential in terms of sales

The study analyses in detail competitor fuel, c-store, car wash and quick serve restaurant profiles. In addition to looking at supply points it evaluates demand, actual sales, site characteristics, site facilities and market prices and makes investment recommendations based on projected sales.